CHALLENGE:
The annual gathering of Automotive Sales Managers from across Canada is built on the philosophy of Omotenashi—the Japanese spirit of hospitality. The event required a premium experience despite a moderate budget, ensuring that attendees felt valued while maintaining the brand’s high standards.
SOLUTION:
Halifax was selected as the ideal destination, offering off-season rates at a 4-star luxury hotel that aligned with the client’s brand. This strategic choice allowed MGME to maximize the budget for high-value attendee experiences. From pre-event planning to onsite execution, MGME delivered a seamless event, achieving exceptional attendee satisfaction scores.
The feedback was overwhelmingly positive, with many participants stating that this year’s SMAG was the best they had ever attended. Despite budget constraints, MGME infused value at every stage, ensuring a luxury experience without compromise.
Event Highlights:
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Attendees: 67 Automotive Sales Managers from across Canada
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Exclusive Experiences:
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Sales Team Custom Cooking Class
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Welcome Tall Ship Sailing Cruise in Halifax Harbour
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Private Group Dinner at Steel Wheels Car Museum
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Product Launch of 2024 Vehicles
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Parade of Lobsters at Cable Wharf
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Full-Service Event Management:
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Sourcing, negotiation, and contracting of venue and accommodations
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Custom website and registration management
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Air travel coordination
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Pre-event and onsite logistics management
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By blending strategic planning with creative execution, MGME transformed the SMAG event into a truly memorable experience, reinforcing the brand’s commitment to excellence and hospitality.
