Driving Global Event Success: A 12-Year Partnership
Overview: In 2008, a leading aviation association faced declining profitability in its events business, coupled with stagnant growth. Seeking a partner to transform its global events strategy, the association selected MGME through a competitive RFP process in 2009. Over the next 12 years, MGME implemented a comprehensive Strategic Meetings Management (SMM) program, delivering measurable financial improvements and exceptional attendee satisfaction.
Challenge: The association’s global events were operating at a loss, with high costs and limited growth. The organization needed a partner with expertise in global event management to optimize costs, increase revenue, and elevate attendee experiences—all while supporting diverse events across multiple regions.
Solution: MGME assumed full responsibility for the association’s global event operations, excluding agenda content. From venue sourcing and contract negotiation to onsite logistics and post-event analysis, MGME delivered seamless event experiences worldwide. Key components of the solution included:
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Comprehensive SMM program tailored to the association’s global footprint
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Cost-saving measures through strategic supplier partnerships and operational efficiencies
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Consistent event delivery across diverse regions, ensuring cultural relevance and compliance
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End-to-end management of 15+ large commercial events annually
Results: MGME’s strategic approach drove remarkable growth and profitability:
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11% CAGR in total event revenue from 2009 to 2021, with a 155% increase in total revenue
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Over 20% reduction in event expenses, resulting in profit margins exceeding 30%
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Sustained 98%+ attendee satisfaction across global events
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Three successive multi-year contract renewals through 2021, reflecting the association’s confidence in MGME’s performance
Conclusion: MGME’s expertise in corporate event planning and global event management helped the association transform its events business into a profitable and sustainable operation. The long-standing partnership underscores MGME’s commitment to delivering measurable ROI, exceptional service, and seamless event experiences worldwide.
Ready to elevate your global events? Contact MGME today to discover how our Strategic Meetings Management solutions can drive measurable success for your organization.
