CHALLENGE:
Our payment technology client needed a full-service agency to deliver an event that seamlessly blended top-tier creative artistry, meticulous event planning, and flawless execution. The challenge was amplified by the client’s decision to host their leadership event in an international location for the first time. This strategic move aimed to better accommodate their diverse attendee group while aligning with ambitious sustainability goals.
SOLUTION:
MGME harnessed the expertise of our in-house creative team to develop a location-inspired theme that permeated every aspect of the event, from pre-event communications to the onsite experience. Our production, creative, and logistics teams worked in unison to craft a highly customized experience for the client's international senior leadership team.
A key component of our approach was sustainability. We collaborated closely with the client to define and implement a robust sustainability strategy, ensuring eco-friendly practices were integrated throughout all event stages—including logistics, venue selection, material usage, and waste reduction efforts.
Event Highlights & Results
- Attendees: 210 senior leaders
- Duration: 3-day event
- Key Components:
- Welcome Reception, General Sessions, Dinner & After Party
- End-to-End Audio-Visual Production
- Custom Theme & Creative Development
- Environmental Design & Experiential Branding
- Talent & Content Management
- On-Site Logistics & Space Management
- Sustainability Tracking & Reporting
